EAU DE PROVENCE ROSÉ POPS UP AT SELFRIDGES, LONDON FOR A VERY STYLISH OPENING WEEKEND
There are moments where fashion, film, and fine rosé align seamlessly, and this past weekend at Selfridges London, one of the world’s most iconic fashion destinations, delivered exactly that. To celebrate the opening of The Devil Wears Prada 2, EAU DE PROVENCE ROSÉ unveiled an exclusive pop-up bar in the luxury cinema’s central foyer.
Positioned at the heart of the space, the bar became an immediate focal point, welcoming guests into an atmosphere that blended cinematic glamour with effortless South of France elegance. Against a backdrop of warm lighting, bold interiors, and curated floral details, chilled glasses of EAU DE PROVENCE ROSÉ were poured throughout the weekend, elevating the entire cinema experience.
The setting captured the essence of the brand: contemporary, refined, stylish yet approachable. With its signature pale blush hue and crisp, refreshing profile, the rosé complemented the mood perfectly.
From pre-film anticipation to post-screening conversations, accompanied by a live DJ, the central foyer transformed into a vibrant social hub for tastemakers, film lovers, and fashion insiders alike. More than just a pop-up, it was an experience that brought a taste of Provence to the centre of London’s most fashionable stage.
EAU DE PROVENCE ROSÉ at Selfridges London set the tone for what’s to come, following its inaugural launch week in the capital.
